Alli Leland
- Role
- Senior Account Supervisor at Edelman
- Location
- Royal Oak, MI, US
- LinkedIn followers
- 500 followers
About Alli Leland
Hello! I am a Vice President at Edelman, where I lead integrated marketing and strategic…
Experience
Senior Account Supervisor
Apr 2021 — Present
Senior Account Supervisor in Edelman\'s Brand practice leading Starbucks seasonal retail communications and consumer packaged goods announcements. Key responsibilities include: developing and executing strategic communications campaigns to align with business priorities, resulting in increased sales and brand recognition; serving as day-to-day client lead and key point of contact for agency partners and internal cross-functional teams; leading earned media strategy, securing national and local placements, and managing proactive and reactive media engagement; acting as a brand spokesperson; overseeing development of press materials; overseeing media event coordination; managing projects and cross-functional teams; and managing budgets, time, expenses and contracts.
Skills
- Publicity
- Public Relations
- Press Releases
- Proofreading
- Marketing Strategy
- Issues Management
- Brand Ambassadors
- Social Media Marketing
- Interview Preparation
- SEO
- Event Management
- Social Media
- Leadership
- Team Leadership
- Blogging
- Pitching Media
- Visual Merchandising
- Media Relations
- Time Management
- Store Operations
- Problem Solving
- Event Planning
- Clip Reports
- Retail Sales
- Events Coordination
- Microsoft Office
- Project Management
- Mac Os
- Organization
- Ap Style
- Writing
- Research
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