Alexandra Lane Cimaglia

GTM & Marketing Technology Leader | RevOps Strategist | AI Champion | Turning Complexity Into Growth

Role
Senior Manager, Marketing Technology Operations at Slalom
Location
Boston, MA, US
LinkedIn followers
500 followers
Information TechnologyView LinkedIn profile

About Alexandra Lane Cimaglia

I help GTM teams scale smarter by orchestrating technology, people, and processes. My expertise lies in unlocking the full value of Martech and AI investments—turning complexity into efficiency, automation, and measurable growth.With 10+ years of experience leading global marketing technology and operations, I specialize in:* Martech & RevOps Orchestration: aligning people, process, and platforms for business impact* AI & Automation in Operations: designing GPTs, workflows, and frameworks that cut cycle time and expand creative capacity* Change Management & Team Enablement: driving adoption without losing momentumAt Slalom, I lead global marketing technology strategy across Salesforce, Marketing Cloud Account Engagement, Adobe Workfront/Fusion, and connected tools—empowering global and regional teams to deliver scalable, data-driven campaigns. As one of our AI Champions, I design and implement generative AI solutions that transform workflows, accelerate execution, and enhance creativity.Recognized as a 2x Adobe Marketo Champion and certified in Salesforce Marketing Cloud Account Engagement, I bring industry validation and hands-on expertise in building marketing and GTM technology ecosystems that scale.What drives me:* Leading high-performing teams to solve complex operational challenges* Translating technology investments into measurable outcomes* Helping organizations adopt AI + automation in practical, value-driven waysI’m passionate about the intersection of MarTech, RevOps, and AI—and I believe the future of GTM success lies in orchestrating technology with both efficiency and humanity.

Experience

  1. Senior Manager, Marketing Technology Operations

    Slalom

    Mar 2022 — Present · Boston, MA, US

    I lead global MarTech strategy and operations at Slalom, driving governance, automation, and optimization across Salesforce, Adobe, and connected platforms. Partnering with global marketing, sales, and creative teams, I enable scalable, data-driven campaigns that fuel engagement, pipeline growth, and revenue impact.

Education

  • University of Massachusetts, Amherst

    Bachelor of Arts (BA)

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Alexandra Lane Cimaglia — Senior Manager, Marketing Technology Operations at Slalom in Boston, MA, US | Unifers