Alexandra Capotorto

About Alexandra Capotorto

Oh hey - I\'m Alex!I’ve spent the last 10+ years building brands at the intersection of culture, creativity, and performance. From early days in community management to now leading integrated social, paid, and influencer programs, I create digital ecosystems that connect storytelling to measurable growth My approach is audience-first and culture-obsessed. I love pop culture (arguably too much), pay close attention to what makes people care, and build strategies that feel relevant in the moment, but smart enough to drive long-term impact. For me, the magic happens when creative instinct meets data-backed decisions.I’ve led cross-functional teams, negotiated and structured high-impact creator partnerships, managed complex budgets, and worked across beauty, lifestyle, food & beverage, CPG, and healthcare brands. I’m passionate about building modern influencer ecosystems and digital strategies that don’t just generate engagement, but drive outcomes.When I’m not deep in analytics dashboards or creator briefs, I’m probably starting a new hobby (currently journaling and needlepointing), consuming way too much pop culture, or finding inspiration in the small creative details that make brands and life more interesting.Let’s talk brand storytelling, influencer strategy, integrated social, partnerships, how to build digital programs that truly move the needle, or why Britney Spears is the greatest pop star of our time.

Experience

1. Senior Social & Digital Strategist

   Hunter

   Feb 2026 — Present · New York, NY, US

Education

• Academy of the Holy Angels

  High School Diploma

  2005

• Quinnipiac University

  Bachelor of Arts - BA, Print Journalism

  2005 — 2009