Alexandra C. Anthony
Associate Director of Marketing
- Role
- Associate Director of Marketing at Houston Ballet
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Alexandra C. Anthony
I\'m a creative marketing and events professional with over ten years of experience…
Experience
Associate Director of Marketing
Jul 2024 — Present · Houston, TX, US
Lead a team of five marketing professionals and collaborate with the Marketing Director to implement overall strategy.Oversee the production of all relationship marketing assets—both digital and print—to ensure a unified brand presence across web, email, social media, and traditional collateral.Enhance web presence, manage social media, and build email marketing campaigns to significantly increase engagement and ticket sales.Partner with Capacity Interactive and advertising vendors to develop high-performing paid social campaigns that drive ticket sales and strengthen brand affinity.Lead content creation focused on vertical-first video, targeted ads, and precise audience segmentation.Manage art direction for photo and video shoots, upholding brand consistency and visual quality.Implement digital tools such as Prospect II to optimize email marketing, and Trello for content planning and project management.Direct social media strategy, influencer collaborations, and media relations to expand brand visibility.Generated $6.8 million in revenue from The Nutcracker ticket sales in 2024, surpassing the goal by
Education
The Ohio State University
Bachelor of Arts (B.A.), Strategic Communications Major
2010 — 2014
The Ohio State University
Dance Minor, Dance
2010 — 2014
Skills
- Web Design
- Event Management
- Development
- Nonprofits
- Networking
- Teaching
- Time Management
- Cashiering
- News Writing
- Final Cut Pro
- Social Media
- Research
- Powerpoint
- Outlook
- Marketing
- Dance
- Event Planning
- Retail
- Adobe Photoshop
- Adobe Creative Suite
- Customer Service
- Teamwork
- Photoshop
- Adobe Design Programs
- Social Networking
- Social Media Marketing
- Rebranding
- Microsoft Office
- Blogging
- Public Relations
- Fundraising
- Public Speaking
- Marketing Strategy
- Retail Sales Experience
- Press Releases
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