Alexandra Britt
Senior Manager, Consumer Planning @ Diageo
- Role
- Senior Manager, Consumer Planning at Diageo
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
Experience
Senior Manager, Consumer Planning
Jan 2023 — Present · NY, US
Consumer and brand strategy for gin portfolio (Tanqueray, Aviation, Gordon\'s), Liqueurs (Baileys, Mr Black coffee liqueur) and Zacapa Aged RumPreviously Breakout Growth Brands - 21Seeds Flavored Tequila, George Dickel Tennessee WhiskeyCore responsibilities- Brand positioning and purpose- Consumer opportunity and growth stragety- Creative strategy and testing- Category and brand go-to-market strategy
Education
General Assembly
Product Management
Kenyon College
Bachelor of Arts (B.A.), Asian Studies and Religious Studies
2011 — 2015
School for International Training
Traditional Chinese Medicine and Community Development
2014 — 2014
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