Alexandra B.
- Role
- Manager, Digital Marketing at Akamai Technologies
- Location
- Palm Beach Gardens, FL, US
- LinkedIn followers
- 500 followers
About Alexandra B.
Passionate, results-driven digital marketing leader with over 12 years of experience in…
Experience
Manager, Digital Marketing
Jul 2022 — Present
Strategic campaign planning and global brand paid social strategy. Drive the strategic development and successful execution of global brand campaign advertising across digital advertising channels. Lead global brand paid social initiatives by ensuring a holistic campaign architecture. Oversee paid social audience segmentation strategy for ABM tactics leveraging MarTech integrations. Collaborate with cross-functional team members to identify process improvements and share digital best practices and learnings. Implement A/B creative testing strategies across digital ad campaigns
Skills
- Search Advertising
- Photography
- Seminars
- Marketing
- Online Marketing
- Google Analytics
- Blogging
- Copywriting
- Event Marketing
- Public Speaking
- Google Adwords
- Digital Media
- Digital Marketing
- Market Research
- Photoshop
- Social Networking
- Email Strategy
- Integrated Campaign Planning
- Presentation Skills
- Email Marketing
- Retargeting
- Mobile Marketing
- Social Media Marketing
- Strategic Planning
- Ppc
- SEO
- Event Planning
- Advertising
- Marketing Strategy
- Online Advertising
- Social Media
- Mobile Search
- Indesign
- Adobe Creative Suite
- Sem
- Creative Solutions
- Illustrator
- Advertising Sales
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