Alexandra Beudean
Sea Manager @Westwing
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WORK HISTORY
Sea Manager @Westwing
Manage and scale Search, Performance Max, Shopping, and Demand Gen campaigns across Southern European e-commerce markets•Launched and scaled operations in several countries from scratch, including full campaign setup, strategy, and execution•Optimize performance using key KPIs and customer lifetime value•Lead data-driven strategy and decision-making through advanced analysis and reporting•Plan budgets, apply smart bidding strategies, and structure campaigns aligned with business goals•Implement A/B testing, feed-based automation, and audience segmentation to maximize results•Collaborate with local teams, CRM, and product to align campaigns with promotions, launches, and seasonal peaks•Present actionable insights and performance updates
EDUCATION
EAE Business School
Master in Digital Marketing & E-Commerce
Escuela Internacional de Protocolo y Eventos
Técnicas básicas de Protocolo y Organización de Eventos
ESCI-UPF
Bachelor of International Business & Marketing, Marketing internacional
Syddansk Universitet - University of Southern Denmark
Bachelor of Marketing and Communication
ABOUT ALEXANDRA BEUDEAN
Digital marketing professional focused on optimizing campaigns to maximize ROI and drive business growth. With a strategic and analytical mindset, I manage Social Ads, SEM, and e-commerce analysis, covering the full marketing funnel from acquisition to retention. Proactive and results-driven, I thrive on tackling challenges that push team and company success forward.
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