Alexandra Beucler
Sr. Director, Global Brand Management & Content Systems at Viking Cruises
- Role
- Senior Director, Global Brand Management & Content Systems at Viking
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Alexandra Beucler
Over 20 years of experience in brand management, brand growth, marketing communications, and advertising. Technology savvy, I spearheaded several transformations. Skilled in revenue generation, customer engagement, and messaging. Successfully transformed content marketing processes, boosting operational efficiency by 75% within 6 months. 15+ years of experience in Tourism & Hospitality. CLIENTS SERVICED: Academy Of Motion Picture Arts & SciencesChristian Dior CoutureEvite PostmarkFrontgateHilton Family of BrandsHong Kong Tourism BoardNational September 11 Memorial & MuseumUCLA Anderson School Of ManagementViking Cruises
Experience
Senior Director, Global Brand Management & Content Systems
Jan 2022 — Present · Los Angeles, CA, US
Successfully built and now lead multiple highly-efficient teams in a fast-paced environment, each with a distinct focus on brand strategy and creative technology, including Content Lifecycle, Onboard Brand & Marketing (across a fleet of 90+ ships), Employer Branding, Brand Management, Video & Photo content production, and Viking.TV. Fostered, coached, and mentored 20+ FTEs, promoting a culture of continuous learning, skill enhancement, and success in both business-as-usual and innovation. Championed change management, embracing new and innovative technology.
Education
University of Colorado Denver
BA, International Affairs
Institut d'Etudes politiques de Paris
MBA
Skills
- Team Leadership
- Marketing Management
- Online Advertising
- Creative Direction
- Event Management
- Digital Strategy
- Marketing
- Project Management
- Budgeting
- Advertising
- Business Development
- Digital Marketing
- Entertainment
- New Business Development
- New Media
- Public Relations
- Business Strategy
- Marketing Strategy
- Social Media
- Social Networking
- Management
- Social Media Marketing
- Product Development
- Marketing Communications
- Strategic Planning
- Budgets
- Digital Media
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