Alexandra Bernards
Senior Product Designer @OCAS
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WORK HISTORY
Senior Product Designer @OCAS
Led the incorporation of a new product into the current experience to double OCAS program oering- Conducted research to understand the state of the current product (i.e, audit of 17 college websites and competitive research)- Mapped out the future experience in comparison to the current and an MVP to understand their impact and benefits for users- Created detailed mock-ups of the new experience, promoting contextual information and comparison- Built an interactive prototype to show the changes added to the experience.>> Provided recommendations to implement a wishlist feature and streamline the user experiencebetween their program discovery and their application- Worked closely with product manager to understand business needs
EDUCATION
HETIC
Master degree, Expert in engineering and Digital Communication Management
Northumbria University
Bachelor, Contemporary Language Studies
Université Paris Cité
DUT, Marketing
ABOUT ALEXANDRA BERNARDS
I thrive at creating usable, engaging experiences. I advocate for every user by putting them at the center of my designs, leveraging research and collaboration with stakeholders, product, and engineering. My work is to empower every user to do what they want to do rather than look for how to do it.
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