Alexandra Becker
Director, Marketing & Events @Patbo
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WORK HISTORY
Director, Marketing & Events @Patbo
New York, NY, US
Experienced marketer with a global perspective. I specialize in developing and implementing brand marketing programs across diverse channels, including Retail, Wholesale, and E-Commerce. Skilled in executing end-to-end event strategies, managing external partnerships, and driving brand collaborations for new market growth. I work closely with PR, Social, and E-Commerce teams to develop compelling product storytelling. Experienced in managing PR agencies, overseeing celebrity programs, and ensuring top-notch branded materials. Proficient in budget management and mentoring junior marketing staff.Skills: Global Brand Marketing · Event Management · Partnership Development · Collaboration and Brand Storytelling
EDUCATION
Dickinson College
BA, Political Science, Studio Art, Political Science and Government
SKILLS
ABOUT ALEXANDRA BECKER
As the Director of Marketing & Events at PatBO, a luxury fashion brand, I lead the development and implementation of brand marketing programs across diverse channels, including Retail, Wholesale, and E-Commerce. With over eight years of experience in the fashion industry, I specialize in creating and executing end-to-end event strategies, managing external partnerships, and driving brand collaborations for new market growth.I work closely with PR, Social, and E-Commerce teams to craft compelling product storytelling that resonates with our target audience and showcases our unique value proposition. I also oversee the management of PR agencies, celebrity programs, and branded materials, ensuring consistency and quality across all touchpoints. Additionally, I am proficient in budget management and mentoring junior marketing staff, fostering a collaborative and creative work environment.
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