Alexandra Balfour
A B2B B2C Branding \'Jane of all trades\'
- Role
- Brand Leader at IBM
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
About Alexandra Balfour
As an experienced client service and marketing professional, I have worked with many of…
Experience
Brand Leader
Jan 2016 — Present · US
Education
Duke University
BA, Art History
1995 — 1999
Pratt Institute
Masters, Design Management
2003 — 2005
Skills
- Business Development
- Digital Marketing
- Strategy
- Social Media Marketing
- Customer Insight
- Creative Strategy
- Marketing
- Brand Management
- Cross-Functional Team Leadership
- Packaging
- Analytics
- Start-Ups
- Creative Direction
- Corporate Communications
- Crm
- Brand Architecture
- Corporate Branding
- Integrated Marketing
- Brand Development
- Program Management
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