Alexandra Zottola
Lead Senior Counsel, Trademarks @Kraft Heinz
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WORK HISTORY
Lead Senior Counsel, Trademarks @Kraft Heinz
Develop, manage, and oversee company’s Trademark team (Counsel, Sr. Paralegal, Paralegal, and Docketing Clerk) to cultivate a culture of excellance, career development and growth, and align with our company’s goals and strategy.Strategically manage and oversee prosecution, maintenance, and enforcement of company\'s trademark portfolio of over trademark registrations and pending applications worldwide; develop and implement new filing strategy for trademarks worldwide to align with company\'s goals; analyze trademark searches, draft and revise legal risk opinions, and provide strategic counseling and legal advice on risks and opportunities to marketing and affiliated legal colleagues around the world; establish brand protection measures to enforce and protect \"at-risk\" trademarks; enforce company’s trademark rights worldwide through the filing of oppositions, cancellations, and sending cease and desist letters, negotiating settlements and co-existence agreements with third parties; and oversee and manage over 100 enforcement matters annually.Lead legal partner in company\'s inbound and outbound trademark licensing worldwide; analyze, draft, and negotiate all complex inbound and outbound trademark licenses worldwide.Develop guides and processes used by the business to support growing inbound and outbound licensing program.Provide strategic counseling and legal support to, and regularly collaborate with, company’s Marketing, Sales, Quality, Risk Management, Finance, Accounting, Tax, and Transfer Pricing leaders to ensure achievement of company’s goals.Evaluate and revise anti-counterfeit protection program to align with business\' needs while weighing the cost and benefit of existing and new measures.Provide trademark support and assist in drafting of licenses in connection with fast-paced, high stakes M&A deals.Develop and manage cost-effective trademark budget worldwide, including trademark budgets for the company’s affiliates.
EDUCATION
American University
Bachelor of Arts (B.A.), International/Global Studies & Finance
University of Pennsylvania Carey Law School
Doctor of Law (J.D.), Law
Universidad Diego Portales
Study Abroad, International/Global Studies
SKILLS
ABOUT ALEXANDRA ZOTTOLA
Lead Senior Counsel, Trademarks at The Kraft Heinz Company
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