Alexandra Ten
Manager, Data and Insights @The New York Times
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WORK HISTORY
Manager, Data and Insights @The New York Times
New York, NY, US
Assist Director of Data & Insights in growth marketing (acquisition media) analytics efforts and AI platforms and tools adoption• Develop testing roadmaps, measurement frameworks, and in-depth analyses on marketing performance and effectiveness• Own the New York Times\' relationships with external partners, including Meta, Google, Snapchat, and X• Support data pipeline efforts and build dashboards for various levels of cross-functional stakeholders+ core team member of The New York Times internal Center of Excellence for Data Visualization
EDUCATION
Baruch College
B.A., Mathematics, Minor in English Literature
Georgia Institute of Technology
Master of Science - MS, Data Analytics
SKILLS
ABOUT ALEXANDRA TEN
Experienced data analyst and strategist, currently working at The New York Times on the Data and Insights group, focused on marketing, growth, and subscriber acquisition analytics. Also assist on the Marketing AI tools and adoption strategy. Core team member of the Data Visualization Center of Excellence, co-authored company-wide data visualization standards document.Skilled in the following- Ability to independently break down large datasets and synthesize inputs from multiple sources- Ability to think strategically about complex and ambiguous business problems, leading to recommendations and action plans- Ability to craft a compelling story and concisely present recommendations across teams and levels including both technical and non-technical audiences- Ability to use data visualization tools to provide actionable insights and reusable frameworks- Organized and attentive to detailPrevious clients also include Samsung and Google Blog (The Keyword). Experienced in reporting across marketing channels (paid, owned), building measurement frameworks and setting/forecasting benchmarks, and A/B & multivariate testing. I am also a classically trained pianist, avid baker, runner, and climber.Proficient in the following:Analytics: Adobe Analytics, Alteryx, Google Cloud (BigQuery), Google Analytics (UA, GA4) & DCM, Google Data Studio, Looker, Mendel, Optimize, TableauApplications: Microsoft Office Suite (Excel, PowerPoint, Word), Apple iWorks Suite, Smartsheet, TrelloAI: Claude, Cursor, Elvex, Google AI Pro (Gemini), OpenAI (ChatGPT)Languages: Native proficiency in RussianMarketing & CRM: SA360, Facebook Ads Manager, Campaign Monitor, MailChimp, Unbounce, Infor CRM, SalesforceProgramming: C++, R, SAS, SQL, Python
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