Alexandra Stindl
Director Digital Marketing, Pm Demand Generation & Lead Management @Bosch
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WORK HISTORY
Director Digital Marketing, Pm Demand Generation & Lead Management @Bosch
Stuttgart, DE
Driving success at the intersection between marketing and sales. As Process Manager for Demand Generation & Lead Management at Bosch Mobility, I\'m responsible for developing and scaling processes, capabilities and systems that connect marketing and sales - from first touch point to a qualified lead. Focus areas: CRM, customer 360, lead generation and nurturing, marketing automation, account-based marketing (ABM), social insights and relationship management with LinkedIn Sales Navigator, data-driven decision making. And increasingly: the role of AI in making these processes smarter and more efficient. This role builds on work I started as Director Digital Marketing - establishing ABM, enabling sales teams with new digital tools, and making the case that marketing and sales are stronger as a system than as separate functions.
EDUCATION
Stuttgart Media University
Diploma in Business Administration and Engineering (Dipl. Wirtsch.ing. FH), Advertising & Marketing Communication
SKILLS
ABOUT ALEXANDRA STINDL
I grew up in Ukraine, found my home in Germany, and spent time living and working in the US. That journey between cultures and languages has shaped how I think and work - building bridges between cultures and functions.For nearly 20 years at Bosch, I’ve been building things: internal communication functions that didn’t exist before, employer branding programs rolled out across 30 countries, marketing strategies launched from scratch, Account Based Marketing programs built together with marketing and sales.None of this was a solo effort. The best results I’ve seen always came from people sharing a vision and deciding to work on it together. I‘m strong in developing strategies, but what I absolutely love is driving them to execution.For the past four years, my focus has been the intersection that fascinates me most: where marketing meets sales, and where technology makes that connection smarter. What drives me: seeing ideas become reality. Data-informed decisions. Teams that trust each other. And the belief that AI and smart processes, in the hands of aligned people, can move the needle in ways that neither marketing nor sales could alone.
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