Alexandra Standafer Bolles
Leading the Social Media team at Later
- Role
- Head of Social Media at Later
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Alexandra Standafer Bolles
Experienced, multi-award-winning digital communications and content marketing…
Experience
Head of Social Media
May 2024 — Present · Boston, MA, US
Social Media Strategy- Develop a comprehensive social strategy around social media management and influencer marketing products- Work with the Social Content Lead to manage social calendars and cross-channel publishing schedules- Monitor and analyze social media trends and insights- Collaborate with other departments (ex. PR, Editorial, Influencer Marketing, Creative) to manage and support campaigns- Set specific objectives and report on ROIContent Creation & Team Management- Received 2025 Webby Nomination for \"Best Creator or Influencer Podcasts Series\"- Conduct weekly team meetings, 1:1s, and engage in regular career development discussions- Collaborate with the creative team to develop compelling visuals and multimedia content- Own the evolution and strategy of our social tone of voice and messaging guidelines, ensuring our social work always lines up with Later\'s brand strategy & guidelines - Monitor and document social media and video production budgets on an ongoing basis - Lead and organize YouTube video shoots, ensuring efficient operations and high-quality output- Manage the YouTube video editing process- Implement SEO best practices, including keyword research, compelling video titles, descriptions, and tags, to enhance visibility and discoverability.Analytics and Reporting- Ownership of all analytics and reporting across every social channel. Responsible for identifying trends, outlining key learnings and recommendations- Foster a culture of data-driven decision-making on the social team, ensuring that insights from analytics inform both strategic and tactical decisions- Contribute insights and analytics data for regular weekly, monthly, and quarterly reports
Education
Connecticut College
Bachelor of Arts (B.A.)
2009 — 2013
University of Nottingham
Semester Abroad
2011 — 2012
Center for Creative Leadership
Certificate
2017 — 2017
General Assembly
Certificate
2018 — 2018
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.