Alexandra Spaight

About Alexandra Spaight

Experienced Digital Marketing Manager with a demonstrated history of working in the…

Experience

1. Marketing Manager

   Johnson Outdoors

   Dec 2022 — Present

   Strengthen brand equity by creating and executing fully integrated marketing programs that address targeted consumer segment needs. • Develop, collaborate on and inform the marketing communication strategy and plan which includes marketing campaigns, graphics, photography, print/TV, advertising, video, packaging, point-of-sale, digital and public relations. • Evaluate brand and marketing strategy ROI and effectiveness using KPI analysis, metric targets, reporting, testing and tracking, dashboards and related key reporting. • Collaborate with sales teams on the planning and implementing of sales programs and activities as necessary to support the sales team, including developing sales tools, and attending major shows and customer presentations. • Serve on a cross-functional team consisting of product development, engineering/R&D, sales and operations to support new product launches based on consumer insights and market research. • Manage product packaging, design and communication briefs. Collaborate with Brand Team to develop consumer positioning.

Education

• University of Wisconsin-Madison

  Master of Business Administration (MBA)

  2016 — 2019

• University of Wisconsin-Madison

  Bachelor of Science, Communications and Economics

  2008 — 2012

Skills

• Social Networking
• Event Management
• Social Media Marketing
• Spanish
• Corporate Events
• Facebook
• Marketing Communications
• Marketing
• Digital Marketing
• Public Relations
• Event Planning
• Project Management
• Digital Strategy
• Microsoft Office
• Events Coordination
• Advertising
• Trade Shows
• Marketing Strategy
• Community Outreach
• Google Analytics
• Brand Management
• Management
• Social Media
• Email Marketing