Alexandra Smith
Content Strategy & Licensing | Entertainment & Streaming | Driving Growth Through Strategic Acquisitions & Partnerships
- Role
- Vice President, Content Acquisition at The Recap Group Inc
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Alexandra Smith
From law to the entertainment industry, my career has taken me on a diverse path. I began working in legal as a litigation clerk after graduating UCSC, collaborating with large companies like City of Hope and Eli Lilly and Company. After studying law in the Bay Area, I returned to southern California and joined Tennis Channel; I spent time in the edit bays with producers, took show submissions and pitches, and observed content licensing negotiations. Transitioning fully into the entertainment industry, I discovered my passion for content strategy, partnership development, and creative collaboration. At NBCUniversal and Hallmark Media, I forged strong relationships with studio partners and producers and led cross-functional teams, driving strategic partnerships and optimizing content portfolios.Working closely with teams in marketing, sales, research, business affairs, finance and operations, I ensured programming initiatives aligned with business objectives and contributed to subscriber and revenue growth, and reinforced Hallmark Media’s position as a leader in entertainment. From my early career in law to now two decades in entertainment, my journey reflects a blend of strategic thinking, negotiation expertise, and a passion for creating viewer experiences that move audiences through storytelling. Proud Banana Slug and graduate of UC Santa Cruz.
Experience
Vice President, Content Acquisition
Feb 2026 — Present · Los Angeles, CA, US
Education
University of California, Santa Cruz
Bachelor of Arts
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