Alexandra Serra

Fsr & Rae @Red Bull

Lisboa, PT

Managed a portfolio of 200 client’s clients across various accounts, driving sales growth and strengthening client relationships, including hypermarkets, supermarkets, convenience stores, and gas stations. Held responsibility for the top-performing stores nationally. Key responsibilities and achievements:• Regional Account Managenent with a key client overseeing 58 stores, driving promotional campaigns that resulted in an sales increase, in collaboration with the Field Sales Manager and Trade Marketing Team.• Negotiating premium shelf space and shelf capacity resulted in a 18% increase in main placement presence at the second top-performing store in the country, which drove an increase in sales volume.• Assisting in the negotiation and activation of promotional events, including the Red Bull ShowRun, Red Bull FligTag at the number one store.• Expanded product range in convenience stores, further enhancing brand presence.• Oversaw the highest-revenue region in the country, contributing strategic ideas that led to increase in in-store stock volume and a reduction in out of stock.• Supervised a team of five merchandisers, ensuring compliance with brand standards, optimal stock levels and provided training for new team members

Iscte - Instituto Universitário de Lisboa

Certificado de Excel Avançado

Iscte - Instituto Universitário de Lisboa

Certificado de Introdução a Excel