Alexandra Serafini
Vice President of Residential Operations @Forum
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WORK HISTORY
Vice President of Residential Operations @Forum
Montreal, QC, CA
EDUCATION
Harvard University
Real Estate Development Fundamentals, Real Estate Development
HEC Montréal
Marketing I.A. propulseur de vos stratégies marketing, Digital marketing
Western University
Bachelor of Business Administration (B.B.A.)
HEC Montréal
BAC, Administration des Affaires, Marketing
Massachusetts Institute of Technology
Online short course, MIT City Science : Beyond Smart Cities, Emerging Design and Technology
Marianopolis College
DEC, Independent Studies
Project Management Institute
PMP, Project Management
SKILLS
ABOUT ALEXANDRA SERAFINI
As Vice President of Residential Operations at Forum, Alexandra leads the end-to-end execution of rental and mixed-use projects — from pre-development planning through leasing, asset stabilization, and long-term performance. Her role bridges design, construction, marketing, leasing, and property management, ensuring operational excellence and tenant satisfaction across the portfolio.Alexandra’s specialties include strategic marketing, product positioning, team leadership, and cross-functional alignment to deliver strong NOI and long-term value. With a deep commitment to quality, wellness, and innovation, she ensures every project reflects elevated design standards and serves the needs of modern renters.Backed by a Bachelor of Business Administration from HEC Montréal and certifications in innovative development from Harvard and MIT, Alexandra combines industry insight with a hands-on, solutions-driven approach. She is known for her strong leadership, keen market understanding, and ability to turn vision into high-performing real estate assets.
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