Alexandra Sclafani
- Role
- Content Strategist at FanDuel
- Location
- Lexington, KY, US
- LinkedIn followers
- 500 followers
Experience
Content Strategist
Oct 2022 — Present
Content producer and strategist originally hired for the 2022 Keeneland Fall Meet and 2022 Breeders’ Cup championships for TVG/FanDuel TV (ODS Technologies, Inc). By utilizing user behavior analytics and key performance indicators of wagerers, I created a content strategy and produced the creative for a new social media campaign that engaged FanDuel’s core consumers, promoted and upsold increase wagering, and skyrocketed visibility of the new FanDuel TV brand after TVG’s rebrand earlier this year. This campaign was mirrored across Facebook, Instagram, Twitter, and TikTok. Grew follower base across all platforms by 7%, profile visits by 33%, and overall impressions by 71% throughout Keeneland Fall and Breeders’ Cup.
Education
Florida State University
Bachelor of Arts (B.A.), Editing, Writing, and Media
2008 — 2012
Dartmouth College
Master of Arts (M.A.), Digital Cultural Studies
2012 — 2014
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