Alexandra Samet

Partner, Brand Strategy at Lippincott

Role
Partner, Brand Strategy at Lippincott
Location
New York, NY, US
LinkedIn followers
500 followers

About Alexandra Samet

I have 10+ years of experience helping executives, from startups to global firms, to grow their business and themselves. I am particularly passionate about helping companies identify where to play in a market, who to target, and how best to grow a brand from the ground up. Specializations: New Brand Launch and Go-To-Market Strategy, Marketing, Branding, Innovation, Management, Organizational Change, Executive Education, and International Business

Experience

  1. Partner, Brand Strategy

    Lippincott

    Jan 2017 — Present · New York, NY, US

Education

  • General Assembly

    Product Management

    2015 — 2015

  • London Business School

    MBA, Marketing

  • The University of North Carolina at Chapel Hill

    Bachelor's, Highest Honors, Economics, Spanish

  • HKUST Business School

    Exchange Program, Business Administration and Management, General

Skills

  • Business Development
  • Digital Marketing
  • Marketing Management
  • Management
  • Project Management
  • Team Management
  • Consulting
  • Strategy
  • Strategic Consulting
  • Research
  • Qualitative Research
  • Marketing
  • Analysis
  • Dependable Team Player
  • Competitive Analysis
  • Executive Education
  • Team Leadership
  • Cross-Functional Partnerships
  • Business Strategy
  • Leadership
  • Data Analysis
  • Market Research

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