Alexandra Robson
Sr Director of Global Demand Generation & Marketing @Callminer
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WORK HISTORY
Sr Director of Global Demand Generation & Marketing @Callminer
EDUCATION
De Montfort University
LLB (with honors), Law & Criminal Justice
SKILLS
ABOUT ALEXANDRA ROBSON
A global marketing leader focused on driving growth through data, AI, and clear go-to-market strategy. Experience spans SaaS, technology, and financial services, leading marketing across EMEA and international markets. Combines strategic leadership with a hands-on approach, staying close to execution to ensure marketing delivers real commercial impact. Strong focus on using data and AI to improve marketing performance, from targeting and segmentation through to campaign optimisation and pipeline development, with practical experience embedding AI into marketing programmes. Leadership across demand generation, regional marketing, and go-to-market strategy, building scalable growth engines, improving conversion, and strengthening alignment between marketing and sales. Track record of building and leading high-performing teams across regions, alongside recognition with a company-wide Impact Award for contribution to business performance and growth. Most effective in roles where marketing is expected to drive measurable revenue impact and play a central role in business strategy.
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