Alexandra Rayner
Senior Ux Content Strategist @Aetna, A Cvs Health Company
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WORK HISTORY
Senior Ux Content Strategist @Aetna, A Cvs Health Company
Senior Content Strategist for Aetna Medicare - Shop, Buy, and Enroll experience• Lead content-driven design for Plan pages and Guided Help experiences within Aetna Medicare\'s Shop, Buy, and Enroll website• Translate complex healthcare concepts into actionable, user-friendly content that adheres to brand style guides• Construct user-centric journey maps and content models to streamline design processes and ensure a consistent user experience• Work closely with UX/UI designers, UX researchers, product owners, developers, accessibility experts, and compliance teams to ensure content meets business requirements and user needs• Collaborate with design leadership and content strategy, product, and development teams to better define end-to-end content design processes• Facilitate stakeholder, compliance, and legal reviews• Assist with UX research on various platforms (e.g. UserZoom)• Manage copy documentation and review documentation from other teams within the SBE experience
EDUCATION
George Mason University College of Public Health
Master of Public Health - MPH, Public Health Communication
William & Mary
Bachelors of Arts, Linguistics
SKILLS
ABOUT ALEXANDRA RAYNER
I am a seasoned content designer with experience working across a variety of digital platforms. My expertise includes digital content and UX design, strategy, development, implementation, and management along with UX writing, process development, and people management. My background in digital health communication fuels my passion for accessible, user-centric content and design. This along with my dedication to continued learning and my demonstrated ability to think strategically and work cross-functionally make me a well-rounded and adaptable content designer and writer, as well as a strong leader.I bring diverse experience and a fresh perspective to the table, and I strive to apply my unique skill set to create positive change.
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