Alexandra Peacock

Senior Account Director @Dentsu Creative

London, GB

Dentsu Creative contract role for 6 months; account leadership on a major global client account. Central management of all markets outside the USA, originating central work and working closely with local teams to adapt and implement with appropriate local nuance.Current projects span audience segmentation and product positioning, strategy and creative development for a high-impact outdoor media campaign, loyalty initiatives, customer acquisition across both consumer and business segments, as well as user journey optimisation with targeted communications.

University of Exeter

English with Spanish