Alexandra Payne
Culinary Director & Digital Marketing Strategist @The Foodie School
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WORK HISTORY
Culinary Director & Digital Marketing Strategist @The Foodie School
Conducts engaging cooking classes for the local community, catering to various skill levels, culinary interests, and dietary restrictions. Led strategic social media campaigns, achieving an 80% increase in follower growth, reaching over 14k accounts, and significantly boosting engagement and class attendance. Produces compelling weekly newsletters, resulting in a 24% increase in subscribers, an average 85% open rate, a 3% click rate, and a 15% boost in site traffic. Achieved a $20K increase in sales over the previous year and a 20% decrease in customer refunds, implemented AdSense for monetization, and managed social media ads to boost traffic and sales. Created detailed opening and closing procedures, hired specialized staff, and streamlined class liability processes for improved operational efficiency. Transitioned from manual to digital systems for accounting, payroll, and staffing, saving over 500 labor hours and improving team management. Developed in-house digital marketing materials, overhauled Amazon affiliate marketing, initiated in-house product sales and dropshipping, and tracked competitor performance for strategic insights.
EDUCATION
Washington University in St. Louis
Bachelor of Arts
Wake Forest University
Master of Science
SKILLS
ABOUT ALEXANDRA PAYNE
As a passionate Culinary Instructor, Operations Coordinator, and experienced Project…
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