Alexandra Overton

About Alexandra Overton

I partner with Enterprise B2B marketing leaders to capture high-intent demand at the most critical stage of the buyer journey.Whether it\'s high-growth SaaS, complex Fintech, or essential Business Services, I help brands move beyond standard lead-gen and establish themselves as the \'Authority\' within AI-driven search (SGE) and comparison-driven shortlists.Leveraging MVF\'s global portfolio—including Expert Market and Tech.co—I consult with marketing teams to identify visibility gaps and unlock incremental revenue across the entire funnel.From Top-of-Funnel awareness and Mid-Funnel MQL programs to high-velocity CPL, CPA, and hybrid demand models, we ensure your brand is in front of the customer and in primary consideration at every stage of the decision-making process.

Experience

1. Senior Account Executive

   MVF

   Oct 2023 — Present · Austin, TX, US

   Full-Cycle New Business Development: Own the entire sales motion from cold outreach and lead prospecting to running discovery and closing high-value partnerships-Portfolio Growth & Scale: Successfully onboard and manage a portfolio of Enterprise clients, scaling accounts from initial pilot programs to $1.2M+ in annual new business revenue-Strategic Demand Planning: Consult with Marketing & Sales leaders in the SaaS, Fintech, and Healthcare (RCM) sectors to deploy CPL, CPA, and hybrid demand models across MVF\'s global brands (Expert Market & Tech.co)-Cross-Functional Optimization: Partner with client lifecycle and automation teams to \"close the loop\" on lead quality, using sales data to optimize marketing spend and maximize ROI.

Education

• The University of Texas at Austin

  Minor, Business/Commerce, General

  2018 — 2021

• The University of Texas at Austin

  Bachelor of Science - BS, Advertising

  2018 — 2021