Alexandra Ortiz Richards
Marketing Manager @Arlo Hotels
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WORK HISTORY
Marketing Manager @Arlo Hotels
New York, NY, US
Support brand marketing for Arlo Hotels (Arlo NoMad, Arlo Midtown, Arlo SoHo, Arlo Williamsburg, Arlo Chicago, Arlo Washington DC, and Arlo Wynwood) and their food and beverage outlets. Curate programming and hotel activations across brand pillars: Art, Wellness, Music, Community, Comedy, and key cultural moments at 6 properties (All of NYC, Chicago, & Washington DC) to engage the public and enhance the guest experience. Develop strategic partnerships to enhance brand visibility and reach new audiences.Oversee UX optimization of If You Arlo, LLC, an influencer affiliate and loyalty app launched in 2024.Assist strategic launches of new hotels, restaurants, rooftops, and nightlife. Influencer Marketing: Hotel stays, dines, and brand campaigns.
EDUCATION
Manhattan University
Marketing
ABOUT ALEXANDRA ORTIZ RICHARDS
Marketing professional specializing in hotel events, brand activations, and operational execution. Passionate about creating memorable guest experiences by blending creative strategy with on-site execution to drive engagement and strengthen brand identity.
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