Alexandra Meyer
Vice President | Product Development | CPG | Innovation | Merchandising | Design | Management | Strategic Brand Building
- Role
- Vice President of Product Development at Horizon Group USA
- Location
- Asbury Park, NJ, US
- LinkedIn followers
- 500 followers
About Alexandra Meyer
I’m a passionate and creative product developer with 16 years of experience driving innovation and growth in the Girls Lifestyle & Activity sector at Horizon Group USA. Throughout my career, I’ve had the privilege of working across diverse product lines, leading teams to create and launch new brands, and consistently delivering significant business impact.As a communicator and collaborator, I thrive in team environments and am deeply committed to fostering a culture of open dialogue and shared success. I pride myself on being a strategic thinker who can turn ideas into reality—whether that’s through developing new products, expanding market reach, or optimizing existing offerings.Loyalty and hard work are at the core of my approach. I’ve built my career around driving results while staying dedicated to the long-term success of both my team and the company. I’m always eager to take on new challenges, and my track record of delivering high-impact solutions has contributed to a sustained positive trajectory for the business.Three things that are the most important to me - making an impact, driving innovation, and collaborating with others to bring creative ideas to life.
Experience
Vice President of Product Development
Jul 2025 — Present
Lead product development and creative merchandising across a multi-brand portfolio• Own line architecture, innovation pipelines, and cost strategy from concept through launch• Partner cross-functionally with design, sourcing, sales, and planning teams• Drive retailer-specific assortments and go-to-market strategies• Mentor and guide product development teams
Education
Hofstra University
B.B.A., Marketing
2005 — 2009
Skills
- Brand Development
- Pricing
- Toys
- Merchandising
- Negotiation
- Sales
- Brand Management
- Marketing Strategy
- Global Sourcing
- Retail
- Leadership
- Marketing
- Fashion
- Creativity
- Trend Analysis
- Management
- Product Management
- Product Development
- Consumer Products
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