Alexandra McConville
Digital Communications Siemens Xcelerator & Corporate Pages - Corporate Communications @Siemens
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WORK HISTORY
Digital Communications Siemens Xcelerator & Corporate Pages - Corporate Communications @Siemens
Munich, DE
Advance the digital customer journey and content strategy for Siemens Xcelerator across siemens.com, xcelerator.siemens.com and other touchpoints together with the lead, businesses and the technology UX– Drive development and playbooks for content strategy and page structure for market-specific verticals/industries and cross-business horizontals/topics together with businesses and guide the regions– Develop and implement content guidelines and best practices, ensure governance process to maintain consistency and quality across Siemens digital platforms– Offer guidance and support to content creators, monitor and analyse content performance and user feedback
EDUCATION
Academia de Studii Economice din București
Bachelor's degree, Business Administration in Foreign Languages (German)
LUT University
Summer School (July 2014), Marketing in a High Technology Context
"Mircea cel Bătrân" National College, Constanța, Romania
Highschool Diploma, Mathematics and Computer Science, bilingual German
FAU Erlangen-Nürnberg
Master of Science (M.Sc.), International Business Studies
Universität Trier
Bachelor (Erasmus Student), Business & Economics
ABOUT ALEXANDRA MCCONVILLE
Experienced marketing & communications professional with an additional background in sales Master\'s degree (M.Sc.) in International Business Studies Fluent in 4 languages: English, German, Spanish, Romanian Demonstrated history of working in digital industries and smart infrastructure - automation and electrical industry, as well as central corporate functions and regions Skilled in leading cross-functional international teams, with a proactive attitude and structured thinking
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