Alexandra McCafferty

About Alexandra McCafferty

Senior buying and wholesale sales leader with 20 years of experience within luxury fashion, premium retail environments, sporting goods, and outdoor apparel and footwear. Extensive background in end-to-end buying strategy, wholesale sales execution, and assortment planning for brand-driven businesses. Proven ability to translate brand vision, market insight, and trend direction into commercially successful assortments that deliver sales growth, margin, and long-term brand equity.Experienced in managing key wholesale accounts, negotiating with vendors, and partnering closely with planning, design, and merchandising teams to ensure disciplined execution across seasons. Known for strong product judgment, attention to detail, and a balanced approach that protects brand integrity while driving performance.Brings a leadership style grounded in accountability, clarity, and commercial excellence, with a track record of developing teams and operating effectively within fast-paced, high-expectation organizations.

Experience

1. Senior Sales Manager

   The North Face

   Sep 2023 — Present

Education

• Penn State University

  Bachelor of Science, Major: Business Marketing Minor: Spanish, International Business, International Studies

  2002 — 2006

Skills

• Apparel
• Fashion Buying
• Analysis