Alexandra Martinez

About Alexandra Martinez

Chicago-based Marketing Professional with experience in Non-Profit Fundraising…

Experience

1. Email Campaign Manager

   American Bar Association

   May 2021 — Present · Chicago, IL, US

   As the Email Campaign Manager at the American Bar Association (ABA), I oversee both the strategic and operational facets of email communications, ensuring seamless execution, optimal performance, and robust backend processes. My role bridges marketing and technical expertise to manage campaigns, maintain sender reputation, and implement best practices for high deliverability and engagement.Key Responsibilities: Manage daily email operations to ensure timely, accurate, and error-free campaign deployment. Optimize email KPIs, including open rates, click-through rates, deliverability, and opt-out rates, driving continuous improvement. Lead the implementation and management of Salesforce Marketing Cloud and a third-party email creation platform to enhance efficiency and scalability. Supervise the email campaign specialist, providing oversight on template creation and operational workflows. Develop and enforce a rigorous QA process to uphold branding, compliance, and technical standards. Maintain and enhance ABA’s sender reputation to achieve strong inbox placement and deliverability rates. Establish email branding guidelines, operational standards, and procedures to ensure consistency and alignment with best practices.Additional Expertise: Backend operations and email automation workflows to streamline processes and improve scalability. Collaborate with cross-functional teams to integrate email strategy within broader organizational objectives. Deliverability troubleshooting and compliance with industry standards and regulations.

Education

• Loyola University Chicago

  B.A, Environmental Studies

  2008 — 2012

• Loyola University Chicago

  Bachelor of Arts - BA, Environmental Studies

• Miami University

  Master of Arts (M.A.), Biology, Advanced Inquiry Program

  2016 — 2019

Skills

• Research
• Public Speaking
• Editing
• Powerpoint
• Microsoft Office
• Event Planning
• Nonprofits
• Fundraising
• Social Media
• Microsoft Excel
• Sales
• Training
• Management
• Adobe Creative Suite
• Microsoft Word
• Time Management
• Leadership
• Proposal Writing
• Social Networking
• Program Management
• Graphic Design
• Grant Sql
• High Rise
• Philanthropy