Alexandra Mamalian
Graduate Assistant @Northwestern University - Kellogg School Of Management
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WORK HISTORY
Graduate Assistant @Northwestern University - Kellogg School Of Management
Evanston, IL, US
Coordinates class logistics and course operations for the Marketing Management in Creative Industries course at Kellogg School of Management- Grades assignments and quizzes, delivering clear, timely feedback- Builds and updates lecture slide decks based on course materials and faculty guidance.
EDUCATION
The George Washington University
Bachelor's degree, Communication
Northwestern University
Master of Science - MS, Integrated Marketing Communications
ABOUT ALEXANDRA MAMALIAN
Hi, I’m Alex! My path into marketing started in the theatre, where I fell in love with how powerful storytelling can move an audience. That curiosity about human emotion and behavior led me to study Communication, Psychology, and Theatre at The George Washington University, where I began connecting social science with strategic messaging. Professionally, I’ve applied that blend of creativity and strategy at arts organizations in the DC area like The John F. Kennedy Center for the Performing Arts and the Wolf Trap Foundation for the Performing Arts, contributing to hundreds of large-scale marketing campaigns for every genre from opera to hip hop. This foundation in storytelling grounded in audience insight ultimately led me to pursue my Master’s in Integrated Marketing Communications at Northwestern University, where I’m continuing to refine my strategic, analytical, and brand-building skills so I can continue helping organizations tell stories that don’t just reach people, but truly resonate.
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