Alexandra Licata
Associate Director, Digital Experience at Athletes Unlimited
- Role
- Associate Director, Digital Experience at Athletes Unlimited
- Location
- Queens, NY, US
- LinkedIn followers
- 500 followers
About Alexandra Licata
Web Manager for Athletes Unlimited. Graduate from Hofstra University with a Bachelor\'s Degree in Journalism with a concentration in Sports Media and a minor in Fine Arts.
Experience
Associate Director, Digital Experience
Jan 2022 — Present
Manage all aspects of Athletes Unlimited website (AUProSports.com): publication of content, building of new features, ensuring everything is up to date- Work with developers to introduce and design new features to AUProSports.com (http://AUProSports.com) and QA test before approving features to be pushed live- Oversee the team’s digital media reporter and app manager- Allocate budget towards coverage for each sports league and coordinate with a team of freelance writers- Organize company’s database of records and work with email marketing team to better segment fans based on preferences- Lead strategy and operations of the Unlimited Club, the organization’s membership platform- Write a weekly newsletter highlighting the biggest moments of each league and design graphics to accompany
Education
Hofstra University
Bachelor's degree, Journalism, 3.88
2016 — 2019
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