Alexandra Kozyri
Customer Analytics Lead @Selfridges
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WORK HISTORY
Customer Analytics Lead @Selfridges
London, GB
Set and drive the analytics vision for the team, ensuring full alignment with Selfridges’ strategic goals to maximise customer retention and lifetime value.• Define, track, and optimise KPIs to evaluate the performance of key retention initiatives—including the Unlocked programme, Shopping Services, and Events—while identifying opportunities to enhance customer engagement.• Oversee the development of dashboards used by 300+ stakeholders, delivering clear, actionable performance insights that support faster, smarter decision-making across the business.• Lead, mentor, and develop a team of data analysts and managers, fostering high-quality analysis and supporting their ongoing growth.• Champion a culture of data curiosity, experimentation, and continuous learning both within the team and across the wider organisation.• Act as sponsor for Data Analytics apprenticeships, supporting talent development and capability building.• Lead the migration of customer analytics to Snowflake, enhancing scalability, efficiency, and data accessibility.
EDUCATION
National & Kapodistrian University of Athens
Bachelor of Science (BS), Economics
Corndel
The Imperial College & Corndel, Data Science Programme
University of Bradford
Master of Science (MSc), Applied Management and Sustainability
ABOUT ALEXANDRA KOZYRI
Highly motivated and experienced Senior Analytics Manager; able to grasp new concepts and technologies quickly and effectively. Successfully developed and lead a customer analytics team to deliver actionable insights, enabling key decision makers to solve challenging business problems. Passionate about leveraging big data to understand customer behaviour and improve customer experience (in-store and online). Thriving as team player, ambitious, methodical, self-motivated with a business focus.Main skills- Big Data || SQL || Database structure || Salesforce - Einstein Analytics & Discovery || Tableau & DataVisualisation || Excel- Marketing Analytics : Customer segmentation, Customer lifetime value, Cohort analysis, RFM- Lead Analytics Project from kick-off to project closure : Develop strategy, Roadmap, Testing SIT/UAT, End User Training- Build, develop and lead a team of data analysts- CRMBSc in Economics / MSc in Management
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