Alexandra Kim

About Alexandra Kim

Experienced social media strategist with a demonstrated history of working in the fashion, tech, and entertainment industry. Exhibits strong interpersonal communication skills along with leadership and collaboration. Specializes in researching viral pop culture trends, content creation, and branding strategy. Alexandra Kim has a BA in Marketing with double minors in Management and Urban Entrepreneurship.My specialties include:Marketing campaignManage your social networks - Instagram Facebook, Personal Website, Pinterest.Content creation, strategy, and schedulingWork in Facebook Ads manager.Increasing brand loyalty and engagementEditing of Photo- Video contentSocial media reporting and analytics

Experience

1. Marketing Manager

   Saadia Group

   Nov 2021 — Present

   Programming & ExecutionFully managed all company`s social media channels (Instagram, Facebook, Tik Tok)Directed all company`s photoshoots (website look book, SM shoots)Strategized the calendar for daily social messages for all national platforms (Instagram, Facebook, Tik Tok) and make sure that all messaging falls in line with monthly and weekly marketing themes.Ensured that each post is brand appropriate, accurate and appropriately labeled. Monitor accuracy as well as performance of all posts on all channels.Tracked daily posts and performance for Tik tok, Instagram, FacebookAnalysisPublished weekly report for all platforms. Track what performs best on each platform and share key findings.CollaborationPartnered with Editorial, Content and Social teams to program weekly brand storytelling based on the monthly Creative and Marketing Brief.Collaborated with teams to complete weekly and monthly ‘Best Of’ recaps and provide updates and guidelines to Local Social accounts.Collaborated with Social Media and Content teams to identify influencers and tastemakers as relevant to the XRay Jeans brand.Project Management & Account MaintenanceProject manage key seasonal brand campaigns and product gifting in relation to social media.Managed sample coordination and assist in the creation of social media assets.Managed the collection of content and assets from multiple teams.Monitored comments on all national and local accounts and keep team abreast of any issues that arise.Managed product tagging and populating of website pages.Website MaintenanceDeveloped the company`s website in collaboration with a ux-developer Maintained and posted content on the website based on each seasonTracked sales and launched every day advertising campaigns to drive traffic on the website via Facebook/Instagram and Google AdsConducted weekly Giveaways to collect customer emails for email marketing purposesLaunched weekly discounts to boost sales

Education

• Brooklyn College

  Bachelor of Business Administration - BBA, Marketing

  2017 — 2024