Alexandra Kenin

Studio Chief @Wordsmithie Inc

San Francisco, CA, US

Project management: Managed more than 250 marketing projects per year from over 40 Google teams, from project intake; to writing, editing, design, project delivery, and invoicing.Product marketing: Wrote and edited product positioning, case studies, blog posts, one-sheets, slide copy, emails, speeches, whitepapers, and more for 100 Google products.Strategy: Designed and implemented a project tiering system to prioritize projects and reduce the work burden on the CEO.Strategy: Managed content creation and pipeline for the Google Web Creators blog. Brainstormed and executed new content ideas, created a series of five blog posts from a creator survey I designed and managed a team of two writers.Business Development: Brought on Atlassian as a client, resulting in $200k of projects in their first year of work with the agency.Career progression: Promoted from writer to senior editor, promoted from Studio Manager to Studio Chief, converted from a contractor to employee, became a member of the ten-person leadership team, and reported directly to the company CEO, working in tandem on project scoping, business development, and high-visibility deliverables.