Alexandra Hockley

WORK HISTORY

EDUCATION

ABOUT ALEXANDRA HOCKLEY

Commercially driven shopper-focused Visual Merchandising leader with extensive experience optimising and scaling beauty brands across the UK and Europe. Recognised for leading large-scale brand expansion, retail rollouts and in-store rebranding whilst elevating standards, strengthening supplier partnerships and cross-functional relationships. Proven track record delivering high-impact VM strategies across 1.5K+ retail touchpoints, 13 countries, improving shopper navigation/education, brand clarity and in-store conversion.Deep experience across UK retailers such as Boots, Space NK, Selfridges, BTA and H-Beauty. In addition to European retailers such as Sephora, Douglas, Marionnaud, Kicks and ICI Paris. Core ExpertiseBrand expansion & Retail rollout; from 20 to1.5K+ doors in fast-paced environment· Rebranding & in-store transformation Douglas (EU), Boots (UKI), H Beauty (UK), Brown Thomas (IRE) & Sephora (UK)· Regional VM Strategy & execution in UKI & EMEA· Planogram & visual hierarchy Strategy· Supplier management & tenders· Trade Marketing & cross-functional leadership· NPD Launches, pop-ups & activations· Developing clear ways of working across functions· Supporting teams through periods of rapid growth, change & resource constraints· Retail Environments: Boots, Sephora, Douglas, department stores, flagships & free-standing stores