Alexandra Harding
Just Group plc
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WORK HISTORY
@Just Group plc
EDUCATION
Constantine the Philosopher University in Nitra
Master's Degree, Communication, Journalism, and Related Programs (Strategies the Media uses to Manipulate Public)
Bournemouth University
Doctor of Philosophy - PhD (Candidate), Social Psychology (News Media and the Dynamics of Terrorism)
ABOUT ALEXANDRA HARDING
Principal design and CX leader operating across service, product and user research, with a track record of delivering complex customer journey transformation in regulated environments.I work where organisations struggle most — turning strategy into execution. Connecting customer insight, behavioural thinking, operational design and technology (including AI) to create services that are not only well-designed, but work commercially and operationally at scale.Over 15+ years, I’ve led transformation across financial services, utilities and the public sector — shaping end-to-end journeys, influencing senior stakeholders, and embedding design as a capability rather than a function.I’m known for: Driving end-to-end customer journey transformation across product, operations and technology Making insight actionable — linking research, data and behaviour to real decisions and delivery Establishing design and CX maturity — standards, governance and scalable ways of working Leading through influence — aligning senior stakeholders and cross-functional teams in complex environments Equally comfortable setting direction at leadership level or working hands-on to unblock teams, I focus on making design deliver measurable impact — not just intent.Core ExpertiseCustomer Journey Transformation | Service Design | Product Experience Design | UX Research & Usability Testing | CX Strategy & Governance | Behavioural Insight | Data-Informed Design | AI & Digital TransformationWays of WorkingDiscovery & Framing | End-to-End Service Design | Experimentation & Testing | Journey Management | Design Standards & Capability Building | Agile & Cross-Functional DeliveryLeadershipDesign Leadership | Coaching & Mentoring | Stakeholder Influence | Operating Models | Embedding Design Maturity
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