Alexandra Groff

About Alexandra Groff

I’m a marketing professional with experience driving integrated campaigns, content, digital initiatives, and events across multiple sectors since 2015. I currently lead marketing initiatives for OhioHealth’s Women’s Health and Cancer Care service lines, connecting teams, stakeholders, and external partners to deliver campaigns that increase awareness, engagement, and impact. I thrive in collaborative environments, building relationships and fostering partnerships that move projects forward, achieve results, and create meaningful experiences for audiences. I’m passionate about helping organizations tell their story, engage communities, and reach their goals—regardless of the industry.

Experience

1. Marketing Manager

   OhioHealth

   Nov 2023 — Present

   I drive integrated marketing initiatives for Women’s Health and Cancer Care, partnering with system and service-line leaders to support OhioHealth’s broader marketing strategy. My focus is on increasing awareness, driving growth, and strengthening engagement across the care continuum—from prevention and screening to treatment and survivorship.What I do- Plan, execute, and optimize campaigns across channels, coordinating content and platforms to achieve goals- Guide creative and messaging development through collaboration with internal teams and channel owners- Coordinate cross-functional teams and external partners to ensure initiatives and activations are executed effectively- Provide direction and oversight for marketing specialists and consultants supporting key initiatives, keeping projects on track and aligned with goals- Lead marketing activations and on-site experiences for community and external partnerships, ensuring engaging, patient-focused, and branded interactions- Support new program launches by coordinating stakeholders, overseeing materials, and executing campaigns across channels- Use industry insights and trends to inform initiatives and introduce best practices- Served as co-chair of the OhioHealth MarComm Culture Committee for two years, strengthening engagement and cultureI bring a collaborative approach to marketing, connecting people and resources across the organization to ensure initiatives move forward and achieve results. I thrive when building partnerships, creating meaningful experiences, and driving initiatives to completion with energy and purpose.

Education

• Otterbein University

  Master of Business Administration - MBA

  2017 — 2019

• Ohio Northern University

  Bachelor of Arts, Double Major: Public Relations and Communication Studies

  2011 — 2015