Alexandra Gow
Results-Driven Leader | Teacher & Coach | Data Analytics and Dashboarding
- Role
- Master Instructor & Social Media Manager at Zenergy Cycling
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Alexandra Gow
Hello! I\'m Alexandra, a young professional with 5+ years of experience in Teaching…
Experience
Master Instructor & Social Media Manager
Aug 2021 — Present · Pittsburgh, PA, US
Defined the social media strategy and content calendar to deliver on key objectives in branding, community engagement and lead generation across Facebook, Instagram and TikTokDesigned, launched and measured cross-channel social media marketing campaigns with oversight of copywriting, visual asset development, and media channel mix to optimize reach and impressionsImplemented KPI dashboards, analytics and performance measurement tools to capture data-driveninsights by audience type, and applied the findings to course-correct on budget and contentConceived innovative programs including giveaways, promotions and other interactive initiatives tobuild a community of engaged followers across platforms and grow word-of-mouth referralsInitiated the use of social listening tools, feedback surveys and interviews to elicit customerresponses and sentiment, and synthesize key insights to drive continuous improvement in services
Education
Duquesne University
Master of Education - MEd, Mathematics
Canisius University
Master of Business Administration - MBA, Marketing and Finance
Hamburg High School
High School Diploma
Duquesne University
Bachelor of Arts - BA, Mathematics
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