Alexandra Garcia
Strategy and Operations Principal, Google | Angel Investor
- Role
- Advisor Mentor at Google For Startups
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Alexandra Garcia
Alexandra is an accomplished marketer with over 12+ years working with Fortune 500 brands across multiple sectors (CPG, retail, travel, tech, pharma, etc). Alexandra has worked at leading marketing agencies and tech companies including Twitter and now Google. Her passion for multicultural marketing led to the creation of Twitter’s multicultural department, which became a new revenue channel for their ads sales teams.At Google she leads the partnership with some of the top beauty brands in the world. In her role, Alexandra advocates for brands to adopt cultural intelligence and diverse marketing practices from insights to content and storytelling.In her free time, Alexandra is dedicated to improving the representation of LatinX and Black+ both inside and outside of Google. Alexandra is a Co-Lead for the ERG HOLA and their Product Inclusion work stream. She is also a mentor for Google for Startups, where she focuses on helping LatinX and Black+ startups develop their brand, sales and communications strategy. She has mentored over 50+ startups in LATAM.
Experience
Advisor Mentor
May 2018 — Present
Education
Northwestern University
B.A., Communication
2004 — 2008
Skills
- Relationship Marketing
- Sponsorship
- Product Management
- Marketing Strategy
- Direct Marketing
- Strategy
- Digital Marketing
- Marketing Management
- Sales
- Lead Generation
- Strategic Planning
- Social Media Marketing
- Marketing
- Account Management
- Mobile Marketing
- Integrated Marketing
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