Alexandra della Posta
Demand Gen at Contentstack | Full-stack B2B Marketer
- Role
- Marketing Manager, Demand Generation Campaigns at Contentstack
- Location
- Cranston, RI, US
- LinkedIn followers
- 500 followers
About Alexandra della Posta
B2B and B2C marketer with 7+ years experience in SaaS startups with a passion for mentoring and empowering individuals to unlock their full potential. Extensive experience in fast-paced, results-driven teams focused on generating pipeline and fostering growth in the ever-evolving digital landscape.
Experience
Marketing Manager, Demand Generation Campaigns
Sep 2022 — Present
Develop end-to-end strategy & implementation of full-funnel marketing campaigns, collaborating closely with product marketing, creative services, sales, and field marketing•Execute diverse campaigns across organic and paid channels, including content syndication, SEM, paid social, webinars, and lead accelerator programs driving a consistent 10% conversion from MQL to SQL. •Manage vendor relationships, 3rd party agencies, and paid media vendors driving 30% of pipeline through digital channels. •Foster collaborative relationships across teams to align demand generation strategies with overarching organizational objectives, including executive stakeholder management
Education
University of Rhode Island
Bachelor of Arts (B.A.)
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