Alexandra Friedlander
Presidential Associate, Mac Cosmetics North America 360 Marketing (Rotation 1) @The Estée Lauder Companies Inc.
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WORK HISTORY
Presidential Associate, Mac Cosmetics North America 360 Marketing (Rotation 1) @The Estée Lauder Companies Inc.
New York, NY, US
Led competitive analysis for National Lipstick Day 2025 by conducting quantitative analysis using PowerBI and Circana, delivering data-driven strategic insights through detailed deck; presented to senior leadership and Marketing VP. Supported 360-degree launch planning for four key product launches, collaborating cross-functionally with marketing, trade, VM, and creative teams.Developed comprehensive launch recap and resource decks to track sales performance, product details, and activation strategies for senior leadership and broader teams. Managed and issued ongoing business reporting by delivering weekly PowerBI-driven Mix of Business (MOB) reports, tracking key KPIs such as sales, market share, and YoY growth, while maintaining the New Product Launch Calendar for the North America team. Collaborated with external vendors to ideate and develop influencer lip kit designs for National Lipstick Day 2026. Enhanced proficiency in key marketing platforms including Excel, PowerBI, Circana, Ariba, and NoCharge through formal training and practical application.
EDUCATION
Harvard University
Bachelor of Arts - BA, Sociology
ABOUT ALEXANDRA FRIEDLANDER
I am a graduate of Harvard College with a BA in Sociology. I am currently part of The Estée Lauder Companies’ CEO Global Presidential Program, a highly selective leadership development program designed to accelerate career growth. As part of the marketing track, I am completing three six-month rotations across key business areas, gaining hands-on experience in global and regional marketing strategy, brand management, and digital innovation. The program emphasizes cross-functional collaboration and contributing to strategic priorities that shape the future of the prestige beauty industry.
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