Alexandra Desrosiers
Marketing Strategist, Global Programs
- Role
- Marketing Manager, Global Executive Programs at Vmware
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Alexandra Desrosiers
Former college athlete turned seasoned marketing professional with a passion for storytelling. Proven track record of driving business impact and delivering desired results. Strategic thinker and problem solver, skilled in building and simplifying processes while collaborating with a team to meet and exceed goals.
Experience
Marketing Manager, Global Executive Programs
Jun 2020 — Present · NH, US
Drive demand and support sales acceleration by maximizing brand impact for target audiences.Lead brand refresh for global executive events programs, including creative, messaging, and sales enablement.Develop and manage email nurture programs for new and existing customers.Create and execute new programs, such as internal communication program and speaker program.Establish market perception of VMware as an industry thought leader.Ensure brand consistency across a global team.
Education
University of Amsterdam
Urban Sociology, Dutch History
2012 — 2012
University of Delaware
Bachelor of Science (BS)
2011 — 2014
Isenberg School of Management, UMass Amherst
Master of Business Administration - MBA
2020 — 2023
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