Alexandra Cohen

Account Executive @Turner Public Relations

New York, NY, US

Drafted domestic press materials for global brands including press releases, interview briefing documents, and tailored pitches • Delivered detailed quantitative and qualitative analysis for monthly and annual PR performance, campaigns, and events, including category share-of-voice impact• Conducted national and regional media relations with focus on B2B and B2C channels, across print, digital, broadcast, and emerging media (i.e, podcast, Substack, etc.) mediums• Managed product inventory and kept track of samples shipped to media for testing; took the lead of media loan requests and helped coordinate based on unit availability within the media fleet• Vetted inbound media requests for testing, sponsorship, partnership, and event opportunities• Coordinated events for the launch of new products or seasonal priorities• Worked with Lifestyle division to plan yearly Spring/Summer and Fall/Back-To-School/Holiday Showrooms where local media scheduled an appointment to see the current seasonal products and learned about the latest brand news as well as had the opportunity to leave with product to conduct first-hand testing for upcoming editorial opportunities• Monitored industry trends and competitor news• Invited media to participate in companywide Meet The Press Sessions• Reached out monthly to new contacts, shared client roster, and asked how our brands can assist with upcoming editorial opportunities; scheduled media meetups outside of the office• Mentored junior staff to elevate reporting, client relations and media engagement skillsets• Led project management for assigned accounts to ensure all work is completed on time• Led and actively participated in client call and team meetings• Provided organizational and account support to the account teams including brainstorming, agendas and recaps, activity trackers, schedule meetings and calls, organize account documents, and additional support as needed

Stoughton High School

Diploma

Hofstra University

Bachelor of Arts, Public Relations