Alexandra Chernichenko
Human Resources Manager @Friends Moscow
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WORK HISTORY
Human Resources Manager @Friends Moscow
Moscow, RU
Streamlining of onboarding process, managing HRIS, building internal comms across company, renewing and leading annual employee evaluation and goal-setting cycles across company- Developing and integrating HR OKRs, improving strategic employer brand visibility, recruitment efficiency and evaluation approaches, acting as HR partner to C-suite team, conducting market research & talent mapping across CIS region- Driving employee engagement (eNPS +22%) by introducing and supporting a full benefits system and growth-driven coaching for management team - Mapping salaries and leading market research for quarterly salaries and bonuses benchmarking- Designing and implementing customised upskilling solutions for growing agency needs with 30+ vendors in the CIS market- Full cycle recruiting creatives, strategists, producers and accounts & managing large pool of freelance talents, including sourcing, networking and hunting for C-suite roles- Leading social media and internal comms, growing the audience by 6% on a quarterly basis across platforms and reducing time-to-hire by 31%- Representing agency at HR events.
EDUCATION
Stockholm University
Exchange Study, Business Administration
Lomonosov Moscow State University (MSU)
Bachelor's degree, Human Resources Management/Personnel Administration, General
University of Amsterdam
Master's degree, Entrepreneurship
ABOUT ALEXANDRA CHERNICHENKO
I am an HR professional with international experience in creative agencies, tech startups and FMCG companies. In my work I aim to build scalable HR systems by combining data-driven approach with my love for human touch. My experience both in big-scale teams and agile startups helps me to adjust easily to new challenges. Which I am always on the lookout for. In my current and previous roles, I have- Designed grading systems and onboarding frameworks, outlined HR budgets- Managed full-cycle recruitment in creative and fin-tech industries for all sorts of roles, hiring up to 27 positions- Improved retention and efficiency by automating workflows and using AI mindfully- Introduced training programs, mental health initiatives, and employee engagement strategies aligned with company goals- Created and lead companywide workshops outlining mission and values to create EVP for small businesses.Alongside fulfilling in-house HR needs, I consult for boutique creative agencies, helping founders and leadership teams identify process gaps, improve employee journeys, and align people practices with business strategy.
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