Alexandra Cancino Florek
Content Strategist @Prudential Financial
Signup · Get unlimited contacts
WORK HISTORY
Content Strategist @Prudential Financial
Leveraging my expertise in copywriting and storytelling, I\'m focused on creating meaningful user experiences on Prudential\'s online destinations. I work with the broader paid media and brand marketing teams to strategize user journeys, prioritize key messages pertinent to specific audiences, and more.
EDUCATION
Fairleigh Dickinson University
Bachelor of Science (BS), Marketing/Marketing Management, General
Fairleigh Dickinson University
Master of Business Administration - MBA, Marketing
SKILLS
ABOUT ALEXANDRA CANCINO FLOREK
Let me help you craft your brand story. As an expert storyteller, I\'m passionate about helping brands develop better relationships with their target audiences. I never lose sight of keeping people at the heart of the story because B2B communications is all about human-to-human connection. The \"brand\" needs to have an engaging narrative and a trustworthy personality to cut through today\'s attention economy, and this is my favorite challenge to tackle. From building multi-channel marketing campaigns to successfully leading never-done-before GTM strategies, I\'m a capable data-driven marketer who is comfortable working cross-functionally and collaboratively with executive leadership, sales, PR, integrated marketing, consumer research & insights, and beyond. Ready to bring your brand story to life? Let\'s connect.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.