Alexandra Gervé

About Alexandra Gervé

Software Developer with experience working in the Javascript ecosystem - React, Typescript, Redux, PostgreSQL, MongoDB and more. I have a passion for UI/UX design and enjoy building beautiful and user-focused solutions. I am an innovative and creative thinker with a background in Communications and Digital Media.Outside of programming, I am passionate about finance, technology, cooking and traveling.

Experience

1. Senior Web Producer

   Michael Kors

   Aug 2024 — Present · NY, US

   As a Frontend Developer specializing in web personalization at Michael Kors, I lead the end-to-end process of creating tailored customer experiences through strategic A/B testing. My role encompasses:A/B Testing Strategy: Planning, implementing, and analyzing impactful experiments to optimize user engagement and conversion rates.Advanced Frontend Development: Building dynamic and complex test variations using JavaScript, HTML, and CSS to bring innovative ideas to life.Custom Personalization Solutions: Designing and executing intricate personalization campaigns to align with business objectives and elevate the user journey.Data-Driven Insights: Collaborating with cross-functional teams to interpret testing results, providing actionable recommendations backed by robust data analysis.Tool Expertise: Leveraging platforms like Dynamic Yield to deliver scalable, cutting-edge solutions for a global audience.My work balances technical expertise and creative problem-solving, enabling me to craft meaningful digital experiences that resonate with customers and drive measurable business outcomes.

Education

• University of Canterbury

  Bachelor of Commerce - BCom, Majored in Management, second major in Strategy & Entrepreneurship

  2012 — 2016

• Codeworks

  Software Engineering

  2020 — 2021