Alexandra Barber

Experience

1. Manager, Measurement and Analytics

   U.S. Travel Association

   Nov 2025 — Present

   Develop and lead a comprehensive measurement framework connecting marketing, membership, advocacy, and digital performance to organizational goals- Establish and monitor KPIs across campaigns, channels, and audience segments, including engagement, conversion, retention, and brand health- Build executive- and team-facing dashboards that translate complex performance data into insights guiding strategic business and content decisions- Analyze campaign and channel performance to identify trends, gaps, and optimization opportunities; translate findings into clear recommendations for content, creative, and audience strategies- Lead SEO and AI-driven optimization initiatives by optimizing content to improve visibility and performance across traditional and AI-powered search engines- Establish analytics standards and governance protocols to improve data consistency and decision-making across teams

Education

• James Madison University

  Bachelor’s Degree, International Relations and Affairs

  2014 — 2018

• Novancia Business School Paris

  Business Marketing

  2015 — 2015

Skills

• Social Media
• Travel Management
• Event Management
• Imovie
• Event Planning
• Microsoft Word
• Cross-Cultural Communication Skills
• Teamwork
• Public Speaking
• Management
• Legislative Research
• Microsoft Excel
• Powerpoint
• Microsoft Office
• Leadership
• Research
• Scheduling Management
• Microsoft Powerpoint
• Time Management
• Cultural Adaptation
• Facebook
• Microsoft Access
• Customer Service
• Social Networking