Alexandra Arena
Senior Director, Brand & Integrated Creative Strategy @SocialChain
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WORK HISTORY
Senior Director, Brand & Integrated Creative Strategy @SocialChain
NY, US
Hired by US Managing Director. Led Creative Strategy build out. Grew team from four to seven. Directs full-funnel creative strategy – from qualitative & quantitative research & development planning, to production & executional management, to ongoing optimization and reporting. Expanded the company’s U.S. client base by 60%. Clients Won: TikTok for Business, TikTok Effect House, Brother Industries, German Doner Kebab USA, Audible by Amazon, Stoli Group Agave Brands including Villa One Tequila, Cenote Tequila and Se Busca Mezcal, Kenneth Cole, Equiano Rum, Omada Game, Microids Games Clients Inherited [U.S.]: TikTok Creators, GoGo squeeZ, Zalando, italki language learning app, Afterpay
EDUCATION
St. Bonaventure University
Bachelor of Arts - BA, Mass Communication/Media Studies
Archbishop Molloy High School
High School Diploma, Graduated with Honors
SKILLS
ABOUT ALEXANDRA ARENA
Dynamic and seasoned Sr. Creative Strategy Director with over 15 years’ full-funnel agency experience, eight of which have been spent directing social-first creative strategy teams and winning new business across B2B and B2C operations.Recent Achievements: 4+ years of executive leadership resulting in a combined total of 120% agency client lift.
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